Founded in 1941 by John Thysse, Thysse provides a broad variety of brand and marketing solutions all backed by a core founding principle— deliver exceptional outcomes. And given its growth from a small garage and a single letterpress in Madison, WI, to Thysse’s current 95,000 sq. ft. facility, one can say that the company must excel at delivering on that promise. Now in its third generation as a family run business, Thysse continues to grow its operations, a large portion of which is still print and direct mail services.
Thysse first discovered Altrans Postal Solutions when one of its marketing firm clients wanted to utilize drop shipping to save on its mailings. A fairly mail-savvy client, they had some great ideas but not necessarily the industry connections or knowledge to know which carriers were best suited for this kind of work.
“We knew it was vital to use a freight company that specialized in mail because there are nuances on a postal unit dock that most freight companies aren’t familiar with or don’t want to deal with,” says Thysse Mail Manager, Kristina Peer. “If you aren’t comfortable with the United States Postal Service process, you jeopardize the mailing not getting there at all.”
That’s when they contacted Altrans.
Altrans was able to arrange a freight solution that took the ins and outs of drop shipping to Sectional Center Facilities (SCFs) into account, successfully implementing the drop shipping strategy.
“Seeing the success this client experienced, it was an easy decision to expand the approach to more of our mail customers,” comments Peer.
Thysse utilized Altrans’ expertise to ensure the time-sensitive delivery of several large mailings for another client to promote its events in multiple locations. These campaigns were also highly successful, landing in home on the target dates as promised with a guaranteed delivery rate that kept the projects on budget.
“This client’s concerns weren’t even necessarily about budget, but about getting their pieces into the hands of potential customers on a specific date,” explains Peer. “With their markets scheduled for the weekend, it was essential that these pieces get there before the scheduled events.” The cost savings were a bonus win, making Thysse an even more impressive partner for their customer.
Do it. Don’t think twice. I may have knowledge of the local offices and companies and how they work, but Altrans has relationships all over the country and has been able to negotiate rates I’m just not able to.” – Kristina Peer, Mail Manager at Thysse
Thysse continues to use Altrans with the bulk of its customers for mailings of all sizes with varied requirements and Peer couldn’t be happier.
“Partnering with a company like Altrans really lines up with our value set, they offer peace of mind and consistently go above and beyond,” she continues. “I’ve had Jeremy Albright get on a video call and help me restack pallets to lower freight costs. He’s called me after hours to resolve paperwork issues with carriers to avoid redelivery fees and keep mailings on schedule. The whole team has taken care of everything from how to get mail onto a truck, making sure paperwork is in order, to pricing, scheduling and more. That’s the kind of service you get with these guys, they take care of it all.”
Peer has been managing shipments and mail for over eight years and is quite knowledgeable about the process, but still has this advice for other shipping managers when it comes to hiring a logistics company like Altrans:
“Do it. Don’t think twice. I may have knowledge of the local offices and companies and how they work, but Altrans has relationships all over the country and has been able to negotiate rates I’m just not able to. Plus, working with Altrans eliminates the need for me to go out there and get multiple quotes. When I need to do a mailing, it’s as simple as one email or call to Altrans and they do the rest.”
Thysse’s exceptional print capabilities and Altrans’ leading-edge logistics solutions are a great example of how the right strategic partnerships can add value for both the provider and client. Interested in learning more? Contact us for a no obligation consultation.
